Hobbry
Project
Full e-commerce development
Platform
Shopify
Client
Hobbry is a full service design and sourcing studio that creates gifts and accessories for retailers across North America. They are also beloved for their whimsical puzzle designs which have become a favourite amongst puzzle lovers around the world.
Entering into E-commerce
We designed and built Hobby’s new website from the ground up and migrated their platform from Squarespace to Shopify. Shopify was the perfect platform to host their expansion into e-commerce and a premium theme was chosen to support their new online business. Their theme was customized with illustrative elements and complex navigation for their different clientele.
The Hobbry home page features their design and sourcing studio with links specifically for B2B businesses. Since Hobbry has 2 distinct domains, we created a separate homepage and pages for their new B2C customers.
From Design to Development
We created a design brief with a fun but sophisticated new colour palette to complement Hobbry’s product selection. The core palette is a cream-white background, which is paired with a deep greens and blues to add richness and contrast. Hobbry brought their own patterns to the design, which we thoughtfully used throughout the site, without it feeling too buysy.
From the design brief, we further refined our design by creating a first draft in Shopify. We refined our design through 2 versions with the final version presented to the client for approval.
Custom Product Pages
The Countdown is On
Hobbry needed a unique way to sell their puzzle assortments, which are only available as a product drop a few times a year. We created a countdown timer for the puzzle homepage so customers know when the next drop is happening.
Links to Hobby’s Instagram replace the product pages as soon as the puzzles are sold out so customers can follow along for the next release.
A Home for B2C and B2B
Hobbry needed a website that had dedicated pages for their B2C puzzle customers and B2B design clients. We created 2 distinct identities on their site, with their puzzle domain redirected to their About Hobbry Puzzles page.
Different types of clients can easily find the pages and information that they’re looking for thanks to streamlined navigation and a thoughtful user journey.
Project Outline
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Detailed product descriptions were written so customers can experience shopping for Hobbry puzzles online for the first time. To optimize the UX design of product pages, all additional product information was migrated into metafields to make the shopping experience more enjoyable.
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We researched and installed a premium theme, which was carefully customized to perfectly complement the Hobbry brand.
To showcase Hobbry’s multifaceted offerings, we created custom About The Design Studio and About Hobbry Puzzles, as well as different Contact pages to get clients to where they need to be.