Wonderland
Project
Full e-commerce development with wholesale portal
Platform
Shopify
Client
Wonderland Jewellery is an Alberta-based designer that offers a stunning collection of stainless steel pieces designed for wanderers, dreamers, and lovers of all things wild and wonderful. Founder Tiffany Teske creates minimalist yet meaningful pieces, made to be effortlessly stylish and adventure-ready.
Bringing Adventure In
We designed a brand new Shopify site to house both of Tiffany’s jewellery companies - Preen Festival Fashion and Wonderland. We created a sophisticated and natural new colour palette that compliments Wonderland’s rugged nature-inspired jewellery. We also upgraded them to a premium theme with custom CSS updates. The theme was then further customized to allow for more functionality and custom pages specifically designed to tell the Wonderland story.
The home page showcases some of their most popular handmade jewellery, along with showcasing some of their most-popular designs and links to their About and Contact pages. Product collections were showcased so customers have multiple ways to shop new and favourite products.
Custom Product Pages
Enriched product information
Custom product pages are enriched with metafields to show off key information for customers.
With a wide range of colours and finishes, these customizations are vital to display more than a plain product description. Additional information like materials, dimensions and key features of stainless steel jewellery are featured on every product page.
A Better Way to Sell B2B
Wonderland needed a better way to sell directly to wholesale customers, so we created a custom B2B portal for new and existing retailers. Wholesale pricing and minimums were set to make placing orders as simple as possible. We migrated missing product data from Faire to Shopify for a seamless wholesale shopping experience.
We included their specific terms and conditions on the wholesale page, as well as designed a custom wholesale application form for new customers. We also integrated a bundling app to easily calculate complex volume discounts.
Project Outline
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The existing product descriptions were streamlined to enhance SEO. To optimize the UX design of product pages, any additional product information was migrated into metafields to make the shopping experience more enjoyable. We also showcased the top product features on specific products pages.
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We researched and installed a premium theme, which was carefully customized to match Wonderland’s updated branding.
To showcase their product details, we created custom pages displaying their story, the benefits of stainless steel and showcased these features throughout the website.