Christine Rottar Studio
Project
Full e-commerce development
Platform
Shopify
Client
Christine Rottar Studio began from a lifelong need to create and a deep fascination with colour. Each work begins with Christine’s inspiration from nature or her surroundings but it evolves intuitively. Christine approached us needing a team that could create a site for her new art business, offering both original’s made in her Ontario studio and prints shipped from the UK.
Creating Connection
When Christine reached out, she had started a Shopify store but needed help creating something that could truly showcase her work. We developed a bold but modern colour palette and integrated a premium theme with custom CSS updates. The theme was then further customized to allow for more functionality.
The home page showcases her original artwork, story and info for those looking for custom work. Product collections were showcased so customers have multiple ways to shop by product type or season.
From Design to Development
We created a design brief with a bold yet modern colour palette to complement Christine’s artwork. The core palette is a soft-white background, which is paired with a deep green to add richness and contrast.
From the design brief, we further refined our design by creating a first draft in Shopify. We refined our design through 2 versions with the final version presented to the client for approval.
Custom Product Pages
Enriched Product Information
Custom product pages are enriched with metafields to show off key information for customers.
These customizations are vital to display more than a plain product description and provide important information to potential buyers. Additional information like dimensions and medium are displayed based on individual product data.
Smart Collections
Smart Collections were created so customers can quickly shop by product type or size. This gives customers different paths to explore Christine’s growing body of work.
Product metafields were created for extra functionality and ease of use for anyone browsing the site. An about original paintings section is automatically included on all original product pages, as well as an FAQ section to answer important product questions.
Project Outline
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The existing product descriptions were streamlined to enhance SEO. To optimize the UX design of product pages, any additional product information was migrated into metafields to make the shopping experience more enjoyable.
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We researched and installed a premium theme, which was carefully customized to better complement Christine’s growing body of work.
To showcase Christine’s unique story, we created custom About Us, and Contact pages as well as FAQ sections so customers can easily find important information.