The Gloss Business Edit
Project
Full website design and development
Platform
Wordpress
Client
The Gloss Business Edit is the sister brand of The Gloss: a book-driven business circle where entrepreneurs and side-hustlers turn smart ideas into real momentum—through curated reads, live author access, practical guides, and community.
Building a New Book Club
The Gloss approached us looking for a team that could build a space for their new sister brand, The Gloss Business Edit. The new site needed to be a hub for their new community of entrepreneurs, featuring insightful business and personal-growth books as well as a membership portal for their community and local members.
We used their new branding to inform our design and prototypes and ensure the site flowed perfectly across all pages. Creating a new identity that complimented their current non-fiction brand was paramount, but we streamlined the site navigation and made sure the user-experience was seamless for their new members.
From Prototypes to Wordpress
We built custom prototypes in Figma to inform the design and functionality of the new website. Our goal was to build a site that was cohesive and perfectly reflected the new Gloss Business Edit brand.
From the initial prototypes, we further refined our design after the first round of client feedback. We refined our prototypes through 2 versions with the final version of the finished website presented to the client for approval.
A New Community Hub
At the heart of The Gloss Business Edit is their community of entrepreneurs, who needed a membership portal and 2 subscription options. The paywall protected membership portal includes downloadable content, networking opportunities, workshops and member-only events.
We integrated the Memberpess plugin to help the Gloss Business Edit team members easily manage assets and events for their subscribers, as well as house their book club hosts around the world.
Working with Left Designs on The Gloss Business Edit website was an excellent experience from start to finish. They immediately understood the vision behind the brand and translated it into a site that feels clear, confident, and elevated — exactly what we needed for a business-focused extension of The Gloss.
The process was smooth, collaborative, and well-managed, with thoughtful guidance at every stage. Left Designs struck the perfect balance between strategy and creativity, helping us refine not just how the site looks, but how it functions for members, hosts, and partners.
We’re incredibly happy with the final result and feel proud sending people to the site — it reflects the professionalism, clarity, and intention behind The Gloss Business Edit. I wouldn’t hesitate to recommend Left Designs to anyone looking for a design partner who truly understands brand, audience, and execution.
Erin Woodward, Founder of The Gloss Book Club & The Gloss Business Edit