Verv Skin
Project
Full e-commerce development
Platform
Shopify
Client
Verv Skin started because founder Ali was deeply concerned about the synthetic dyes, fragrances, and hormone-disrupting chemicals found in everyday personal care. Verv Skin uses only what they believe is safest and most effective for our bodies and the planet. That means no petroleum byproducts, harsh preservatives, or irritating surfactants—just clean, thoughtful ingredients that respect our health.
A Fresh New Face
We completely refreshed Verv Skin’s previous Shopify site with a fresh and fun new colour palette inspired by their clean skincare products and integrated a premium theme with custom CSS updates. The theme was then further customized to allow for more functionality and advanced filtering options.
The home page showcases their best-selling skincare products, seasonal releases and a section of glowing customer reviews. We included sections with links to their Story and Blog pages. Product collections were showcased so customers have multiple ways to shop by season or product type.
From Design to Development
We created a design brief with a fresh new colour palette inspired by Verv’s colourful products and packaging. A bright, nearly-white for backgrounds make lively colours feel more grounded.
From the design brief, we further refined our design by creating a first draft in Shopify. We refined our design through 2 versions with the final version presented to the client for approval.
Custom Product Pages
Enriched product information
Custom product pages are enriched with metafields to show off key information for customers.
With a wide range of product types, scents and key ingredients, these customizations are vital to display more than a plain product description. Additional information like ingredients, application and product benefits are displayed based on individual product data.
Easy Filtering & Sorting
Product metafields were created for extra functionality and ease of use for anyone browsing the site. Customers can now filter by product type and we created a mega nav, making the shopping experience even better.
We set complimentary items which appear on each product page, including displaying products with the same scent. A custom Ritual block was added to all product pages giving customers insight on how to use their favourite products. We also customized facial products to display each step in the Layering Ritual.
Project Outline
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The existing product descriptions were streamlined to enhance SEO. To optimize the UX design of product pages, any additional product information was migrated into metafields to make the shopping experience more enjoyable.
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We researched and installed a premium theme, which was carefully customized to better compliment the Verv Skin brand.
To showcase Verv Skin’s dedication to transparency and inclusivity, we created a custom Our Story page, which displays their core values as well as FAQ sections to tell the brand’s unique story.