Aflame Creations Jewelry
Project
Full e-commerce development
Platform
Shopify
Client
Aflame Creations Jewelry is a one-person studio crafting vibrant enamel jewellery from kiln-fired copper. Designed and made by Megan Archer in rural Nova Scotia, every piece is a small story in colour and texture. Drawing inspiration from starry skies, shifting seasons, quiet forests, and sandy shorelines, Megan brings over a decade of experience to each piece.
A Bold New Design
We completely reimagined Aflame Creation’s existing Shopify site with a sophisticated and bold new colour palette and upgraded them to a premium theme with custom CSS updates. The theme was then further customized to allow for more functionality and custom pages specifically designed to tell the Aflame Creations Jewelry’s unique story.
The home page showcases some of their most popular enamelled copper jewellery, along with showcasing some of their most-best-selling designs and a link to their About page. We also integrated a video banner for visual interest. Product collections were showcased so customers have multiple ways to shop new and favourite products.
Custom Product Pages
Enriched product information
Custom product pages are enriched with metafields to show off key information for customers.
With a wide range of colours and styles, these customizations are vital to display more than a plain product description. Additional information like materials, dimensions and key features of enamelled copper are featured on every product page.
A Better Way to Sell B2B
Aflame Creations Jewelry needed a better way to sell directly to wholesale customers, so we created a custom B2B portal for new and existing retailers. Wholesale pricing and minimums were set to make placing orders as simple as possible.
We included their specific terms and conditions on the wholesale page, as well as designed a custom wholesale application form for new customers
Project Outline
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The existing product descriptions were streamlined to enhance SEO. To optimize the UX design of product pages, any additional product information was migrated into metafields to make the shopping experience more enjoyable. We also set complimentary products to help increase order totals and enhance the shopping experience.
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We researched and installed a premium theme, which was carefully customized to match Aflame Creations Jewelry’s updated branding.