NorthPR
Project
Full website design and development
Platform
Squarespace
Client
NorthPR is a Toronto-based PR agency specializing in media and influencer relations for B2B, tech, and hospitality brands. With 20 years experience landing top-tier coverage, they’re experts in what makes PR work: thoughtful storytelling and a deep understanding of today’s media landscape.
Building a New Home for PR
We partnered with the Freelance Squad to completely redesign the existing NorthPR website on Squarespace. The new website was built from the ground up with the user experience a top priority for their vast clientele. We designed the new site from scratch with an updated colour palette and new fonts to better reflect the NorthPR brand.
We used their new branding to inform our design and prototypes and ensure the site flowed perfectly across all pages. Creating an updated but familiar identity that complimented their brand and values was paramount, but we streamlined the site navigation and made sure the user-experience was seamless for new and existing clients.
From Wireframes & Prototypes to Squarespace
We built custom wireframes prototypes in Figma to inform the design and functionality of the new website. Our goal was to build a site that was cohesive and perfectly reflected the new goals of NorthPR.
From the initial prototypes, we further refined our design after the first round of client feedback. We refined our prototypes through 2 versions with the final version of the finished website presented to the client for approval.